We go to quite a few conferences throughout the year: museum conferences, zoo and aquarium conferences, travel and hospitality... and there are always common themes. One of those is: the competition. What are you competing against when it comes to your visitors' precious time (i.e. when they would come to you) and what can you do to be the place they want to go? We've done some research to identify Five Things your Visitors Are Doing Instead and, because you should never take